Contributed by Jurong Secondary School

Subject: Jurong Bird Park

Date Established: 1971

Address: 2 Jurong Hill, Singapore (628925)

Division: Pioneer

Description: Jurong Bird park was a vision of Dr Goh Keng Swee. Dr Goh felt that the greenery of nature should also be enjoyed by the Jurong residents.
The Bird park opened its doors on 3rd January 1971.
It was initially targeted at local visitors, to enrich the environment of the industrial estate.
In 1988, a New Entrance Plaza & Nature Theatrette were built.
Now, the Jurong Bird Park targets not just the tourists, but also the locals with innovative marketing strategies such as Corporate Memberships, Feather Friends, corporate events and even wedding functions.
New programmes for students such as the Conservation Programme, Math Trail, Park Trail, Behind-the-scene Trail and Night Owl Camp had been organised by the park.